Zaluzhnyi approves communication strategy of Ukrainian Armed Forces for 2023

That’s according to Liudmyla Dolhonovska, the commander-in-chief’s advisor on strategic communications, Ukrinform reports.

“We did it! The communication strategy of the Ukrainian Armed Forces for 2023 has been adopted! The Armed Forces are our protection, this is trust, this is the coolest brand. And that’s why we want our communication to be of the best quality,” she wrote on Facebook.

The strategy defines the communication goals of the Ukrainian Armed Forces, values on which communication activity is based, audiences and external communication channels of the Ukrainian Armed Forces, the narrative of the Ukrainian Armed Forces, and priority areas of communications of the Ukrainian Armed Forces for the current year. It also sets out a system of quantitative and qualitative indicators for evaluating the effectiveness of strategy implementation, recommendations for managing accounts on social media, and graphic style in visual communication of the Ukrainian Armed Forces.

Photo: zsu.gov.ua